Media Services
Media Buying is Not Just a Science…But Requires Experience
YOUR CUSTOMERS ARE MORE THAN JUST DATA
Some will disagree with this but at Reaction Direct we walk a fine line between buying what feels right and what our experience and research tells us versus buying strictly from an analytical CPP/GRP view point. Yes, Nielsen and Arbitron are the universally accepted measure for audience participation but they are still a small sampling and are still often not real-time data. In today`s world of each media company having its own criteria for counting an impression, it is important your media buyer understands the basic concept of GIGO (Garbage In Garbage Out).
MEDIA BUYING CAN BE HAZARDOUS TO YOUR HEALTH
Reaction Direct has a unique view on media buying. Maybe it is because we have spent plenty of time working for media companies and understanding how they work. Maybe it is because we have seen too many media reps cramming ineffective, non-targeted, cheap media packages down clients’ throats. Maybe it is just years of reading, listening, testing and analyzing media campaigns to determine why they performed the way they did. In any case, Reaction Direct focuses on your bottom line because let’s be honest, that is what really matters.
BEFORE DURING AND AFTER “WE COMPLETE THE PROCESS!”
Some of the absolute best schedules ever seen are often the first schedules to get bumped. Have you experienced this? Everything is in place. You worked for months putting all the details together and BAM… nothing. What happened? Come to find out your frequency campaign got bumped and you didn’t find out until 5 days later. The point is, buying media is more than negotiating a rate and a schedule. At Reaction Direct, it is about monitoring your buy throughout the entire process to ensure start times, copy changes, make goods, billing and invoicing is correct.
MEDIA BUYING AT THE LOWEST RATES – WE GET THE LOWEST RATES IN TOWN – GUARANTEED!
That will be a statement you will never hear us make. Look… we are good. We have spent years developing relationships to ensure we get the best deals we can for our clients. But we are going to win some and lose some just like any other media buyer. The difference is with us, we don’t buy junk. We do our homework. We believe in buying the best, effectively, or we don’t buy it. That could mean the top radio station in town; TV commercials during Monday Night Football; The most sought after billboard position or pre-roll commercials on YouTube… we will negotiate on your behalf a fair deal and place you in the best possible position to achieve the goals of the campaign.
WE’VE GOT YOUR BACK! – THE LIONS SLEEPS TONIGHT BUT WE DON’T.
Media buying doesn’t have to be a painful experience. Reaction Direct really does have your back. Too often we spend too much time doing work for our clients after midnight or on weekends. You have no idea the sleep we lose because of your campaigns. We are passionate about what we do and strive every day to provide a value for our clients that can’t be justified with a dollar value. (Although you will get an invoice with a very specific dollar value) We want to help… its what we do!